Blue Reserve Medium Roast

Sweet Blue is back… with a new name!
We’re excited to reintroduce one of your all-time favorites as Blue Reserve.

Why the change? Occasionally, coffee availability shifts at the farm level. To make sure we can always offer this same smooth, crowd-pleasing flavor you love, we’ve renamed Sweet Blue to Blue Reserve. That gives us flexibility to source beans with the same flavor profile and quality, even if the exact origin changes.

Same taste. Same vibe. Same Fireside favorite.
Just a name that helps us keep it in stock for you year-round.