About us

Fireside Crew 

Purveyors of Small Batch Craft Coffee Since 1988

Fireside Coffee Co. is an artisan coffee roaster, and creator of specialty mocha, chai tea and cocoas.  Our coffee shop and located just outside the city of Flint, MI in Swartz Creek, and we are honored to have shipped our coffees around the world!  Stop by for a visit or shop online at www.firesidecoffee.com 

Choose Happy.  It a simple phrase that means a lot.  And it's just as much about "Choose" as it is about "Happy".  We don't get to decide everything that's going to happen today.  But we do get to decide how we are going to react to everything that happens today.  How do you want to feel today?  What do you want today to be?  You get to choose.  What you choose for today will domino into your week, your month, your year, your life. You get to decide.... choose something great!

We definitely believe in choosing happy.  But to us happiness does not equal complacency, or resting on our laurels.  Happiness comes from appreciating what you have and working together towards a goal.  Happiness comes from being part of something bigger - from a sense of accomplishment.  At the end of the day, we want to feel like we accomplished something and made someone's day a little brighter.  We want to be a place where people love coming to work, and where people love coming to get a cup of coffee. 

Our Guiding Principles:

Really Good Coffee - It's about really good coffee.  It's about appreciating the craft of creating really good coffee - from the farm, to our roaster, to your mug.  And it's about the happiness that comes from drinking a really good cup of coffee.

Buzz - Caffeine buzz?  Yes please!  But it's also about creating a buzz.... always working towards a goal... making something happen.

Community - Community is important to us.  We work together as a community, we appreciate the community of our customers, and we support our local community.

Continuous Improvement - We'll never be perfect, but we can always get better.  We are always working on improving our processes as a business, improving each experience you have with us, and improving ourselves as people.

Resourcefulness - Let's not be wasteful.  Let's do more with less.  

It's the Little Things - We know that the little details can make the biggest difference.  We pay attention to the little things.... in our business, in our products, in our lives.  It helps us deliver a better experience for you.